Glossary 18 terms
The most important domain name terms, explained briefly and factually.
2
- 2-3-4-letter domain A domain with a name of just 2, 3 or 4 letters: short, rare and easy to remember, and therefore extra valuable.
B
- Blue Ocean brand A brand positioning that seeks its own uncontested market space; a strong domain name supports that approach.
- Brandable domain A memorable, unique name that works well as a brand, even if it is not an existing word.
D
- Domain authority The credibility and trust a strong domain name radiates to visitors.
- Domain name The unique address people use to find your website on the internet, made up of a name plus an extension.
- Domain ownership The full right to use and manage a domain, which after the transfer lies with you.
- Domain transfer The transfer of a domain from the seller to your own registrar or account after the purchase.
E
- Escrow A secure intermediary method: the money and the domain only change owner once both parties have met their agreement.
- Exact-match domain A domain that exactly matches a search term or brand name, which increases recognisability.
- Extension Another word for the TLD: the part after the dot. The extension colours how international or local a name feels.
G
- Generic domain A name that contains a general term (e.g. a product category), so it immediately says what you do.
P
- Premium domain A short, strong and easy-to-remember name that holds more value than an ordinary registration.
R
- Registrar An accredited party where domain names are registered and managed; the domain is transferred to your registrar.
- Renewal Periodically renewing the registration at your registrar, so you remain the owner of the domain.
S
- Second-level domain The part before the extension, that is the actual name you choose (the "brand" part of the domain).
- Subdomain A part before the main name, such as shop.example.com; a free extension of a domain you already own.
T
- TLD (Top Level Domain) The last segment of a domain name after the dot, such as .com, .be, .nl or .eu; it partly shapes the impression.
W
- WHOIS The public register that shows who registered a domain; after transfer your name appears in it.
No term found.